Tax Compliance / Accounting

Avask

Professional services firm for cross-border ecommerce tax compliance

Founded 2012, Southampton, UK. 11+ countries. 25 languages. Not a software competitor.

600+

Employees

10K+

Clients

3.6/5

Trustpilot

No AI

Shipped

Company Profile

Overview

What They Do

  • VAT registration, filing, and compliance (EU, UK, US, Japan, AU, UAE, KSA)
  • Customs and import management
  • EPR compliance (plastic packaging, WEEE, battery directives)
  • Ecommerce-specialized accounting (Amazon, Shopify)
  • VAT reclaim and penalty appeals

Company Details

CEOBojan Gajic (appointed late 2023)
Revenue~$13M+ (post-SimplyVAT acquisition Feb 2026)
Offices11+ countries
Languages25
Pricing Tiers

Pricing

Tier Price Description
Self-Serve From 300 EUR/country/year Automated software, no dedicated support
Premium From 93 EUR/month Dedicated account manager + tax expert
Enterprise Custom Proprietary INFINITI/CiDATax engine, API integrations

~3x Avalara’s pricing. Premium packages around 4,000 GBP total.

Key Products

Product Suite

INFINITI Client Portal

Dashboard for Amazon/Shopify data, documents, and deadlines. Standard client management interface.

CiDATax

Next-gen SaaS for indirect tax compliance with direct tax authority connections. Deterministic rules engine.

Shopify API Integration

Auto-populated VAT returns from Shopify sales data. Standard data pipeline integration.

AI Reality Check

None Shipped. Aspirational Only.

Marketing Claim Reality
INFINITI / CiDATax Deterministic rules-based VAT calculations
API integrations with tax authorities Standard data pipelines, not AI
“Investment in AI enhanced systems” Forward-looking marketing language only
NLP / Predictive analytics Not present
Anomaly detection Not present
Customer Complaints

Limitations

Trustpilot 3.6/5 — bimodal: 70% five-star, 26% one-star

Issue Detail
Communication failures 3-week to 1-month response times reported
Registration delays Spanish VAT: 18 months reported
Billing issues Charged 10+ months after cancellation
Inconsistent quality Heavily depends on assigned account manager
Incorrect filings Tax filings with errors reported by customers
MERIDIAN Relevance

Integration Opportunity, Not Competition

Avask is a tax services firm, not a software competitor. However, MERIDIAN creates integration opportunities:

Knowledge Graph Integration

Tax compliance data integrated into seller intelligence

Voice Agent

Sellers understand VAT obligations conversationally

Research Pipeline

Auto-monitor regulatory changes across jurisdictions

Partnership Potential

Integration partner, not a competitor

Keplo / Pixelfy Overview Convomat