PPC Automation

Scale Insights

Best PPC automation in the space. Entirely rule-based. Zero AI.

Founded 2020 in Singapore. Amazon Ads Advanced Partner. “PPC Automation with Absurd Control.”

2020

Founded

$78–$178

Per Month

11

Algorithms

Amazon

Only

Company Overview

The PPC Niche Leader

Founders

Luke Lim, Ivan Ong, Daniel Lai

Claimed Revenue

$200M+ cumulative Amazon revenue

Status

Amazon Ads Advanced Partner

Positioning

“PPC Automation with Absurd Control”

Pricing

Per-ASIN Model

Plan Monthly ASINs
Scale 5 $78 5
Scale 10 $98 10
Scale 20 $178 20
Custom Contact 20+

30-day free trial. Most affordable for large catalogs vs. Perpetua/Teikametrics.

Key Modules

What It Does

Module Description
Scale-matic Engine Rule-based IF-THEN + algorithmic optimization
Algorithm Stacking Layer multiple algorithms into compound strategies
11 Algorithms Bidding, dayparting, blacklisting, harvesting, status management
Day Parting 24 ad groups/campaign, hourly performance analysis
Campaign Templates SP, SB, SD support
Analytics Organic/paid correlation, trend detection
Extras Rank Tracker + Restock Forecasting
AI Reality Check

Rule-Based, Not AI

“Scale-matic AI Technology”

Branded automation suite — no AI disclosed

“11 Proprietary Algorithms”

Mix of heuristics, rules, and statistical models (never enumerated)

ML Analytics Module

Correlates ad/organic performance — no model details disclosed

No LLMs, no generative AI, no deep learning, no reinforcement learning.

Limitations

Where They Break

Steep Learning Curve

Not plug-and-play — requires PPC expertise

Outdated UI

Interface has not kept pace with competitors

60-Day Data Limit

Can only import 60 days of historical data

PPC-Only

No keyword research, listing optimization, or inventory tools

Amazon-Only

No Walmart, no DSP, 12 marketplaces (no India, Brazil, UAE)

No Bulk Operations

Missing bulk manual campaign management

The Difference

MERIDIAN Advantage

True ML-Based Bidding

Not formula-driven — actual machine learning models for bid optimization

Cross-Domain Synthesis

PPC + inventory + margin in one intelligence layer

Voice Agent

Explains PPC decisions with evidence — not just charts

Auto Research

Discovers competitor PPC strategies automatically

Helium 10 Intellivy